Does content marketing play a significant role in rank higher on Google?

 

Yes, content marketing can play a significant role in ranking higher on Google. Search engines like Google use a variety of factors to determine a website's ranking, including the quality and relevance of its content. By creating high-quality, relevant, and valuable content, a website can attract more traffic, establish its authority and credibility, and ultimately improve its ranking on search engine results pages (SERPs). However, it is important to note that content marketing is just one aspect of a comprehensive search engine optimization (SEO) strategy and other factors such as technical SEO, link building, and user experience also play a significant role in ranking higher on Google.